M•A•C Cosmetics x Doja Cat
M•A•C Cosmetics x Doja Cat
M•A•C Cosmetics x Doja Cat
M•A•C Cosmetics x
Doja Cat
M•A•C Match Day with Doja Cat, a consumer event at Glendale Galleria, LA, featured giveaways, viral challenges, and a celebrity appearance in a one-of-a-kind M•A•C lipstick dress. Guests experienced personalized color matching, interactive games, and the chance to win exclusive M•A•C products. The boutique was transformed into a high-energy arena, complete with visuals from the “I ONLY WEAR M•A•C” campaign, silver vinyl wraps, and gamified stations bringing the campaign to life.
M•A•C Match Day with Doja Cat, a consumer event at Glendale Galleria, LA, featured giveaways, viral challenges, and a celebrity appearance in a one-of-a-kind M•A•C lipstick dress. Guests experienced personalized color matching, interactive games, and the chance to win exclusive M•A•C products. The boutique was transformed into a high-energy arena, complete with visuals from the “I ONLY WEAR M•A•C” campaign, silver vinyl wraps, and gamified stations bringing the campaign to life.
Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management: Armand Brescia
Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management: Armand Brescia
Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management: Armand Brescia
M•A•C Cosmetics approached us to plan, design, and execute an exclusive M•A•C Match Day event at their store in Glendale Galleria, LA. For the event we: planned Doja’s big arrival moment; redesigned the store interior and exterior; designed event-exclusive food packaging for coffee, ice cream, and cookies; created scratch-off lotteries with various prizes; and oversaw the customer experience throughout the entire event including arrival, in-line, and in-store.
M•A•C Cosmetics approached us to plan, design, and execute an exclusive M•A•C Match Day event at their store in Glendale Galleria, LA. For the event we: planned Doja’s big arrival moment; redesigned the store interior and exterior; designed event-exclusive food packaging for coffee, ice cream, and cookies; created scratch-off lotteries with various prizes; and oversaw the customer experience throughout the entire event including arrival, in-line, and in-store.
