MAC Cosmetics x Doja Cat
MAC Cosmetics x Doja Cat
MAC Cosmetics x Doja Cat
MAC Match Day with Doja Cat, a consumer event at Glendale Galleria Mall, California featured giveaways, viral challenges, and a celebrity appearance in a one of a kind MAC lipstick dress. Guests experienced personalized color matching, interactive games, and the chance to win exclusive MAC products.The boutique was transformed into a high-energy arena, complete with visuals from the "I ONLY WEAR MAC" campaign, silver vinyl wraps, and gamified stations bringing the campaign to life.
MAC Match Day with Doja Cat, a consumer event at Glendale Galleria Mall, California featured giveaways, viral challenges, and a celebrity appearance in a one of a kind MAC lipstick dress. Guests experienced personalized color matching, interactive games, and the chance to win exclusive MAC products.The boutique was transformed into a high-energy arena, complete with visuals from the "I ONLY WEAR MAC" campaign, silver vinyl wraps, and gamified stations bringing the campaign to life.
Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management: Armand Brescia
Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management: Armand Brescia
Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management:
Samuel Reyes & Armand Brescia
MAC Cosmetic approached us to plan, design ,and execute an exclusive Foundation Match Day event at their store in Glendale Galleria, LA. For the event we: planned Doja's big arrival moment; redesigned the store interior and exterior; designed event exclusive food packaging for coffee, ice cream, and cookies; created scratch off lotteries with various prizes; and oversaw the customer experience throughout the entire event including arrival, in-line, and in-store.
MAC Cosmetic approached us to plan, design ,and execute an exclusive Foundation Match Day event at their store in Glendale Galleria, LA. For the event we: planned Doja's big arrival moment; redesigned the store interior and exterior; designed event exclusive food packaging for coffee, ice cream, and cookies; created scratch off lotteries with various prizes; and oversaw the customer experience throughout the entire event including arrival, in-line, and in-store.
